The Return of the Business Coach

By M Asim Afzal

I’m going to start with a statement that seems counter productive to my profession;

Business Training is largely a waste of time and money.

The easiest way to explain this would be to recall a quote from one of our previous clients, Francis:

“I have known lots of women in my time but as yet failed to understand a single one…”

 Training in any form largely concerns itself with the transfer of knowledge. Unfortunately many of us will know the things we ought to be doing more of but we fail to understand the importance of key tasks.

This is where coaching comes into play and in particular Business Coaching. However we are dealing with an unregulated industry, so we as a company dropped the term “Business Coach” two years ago. Why? Because ask your self, every time you go to a networking event, how many coaches do you meet. As many as Graphic/Web Designers I would wager. Most of these coaches are life/NLP or confidence coaches, or worse still Accountants who claim to offer a coaching service, but in fact offer a business advisory service, which again deals with a transfer of knowledge.

So in all this murky water, what is a Business Coach and why on Earth would you need one?

Simple really. A Business Coach is a professional that has the necessary understanding of what works commercially and has the skill set to communicate that knowledge in such a way that, simply put, you ‘get it’ enough to take affirmative action which leads to results, both commercially and personally.

I’II give you another example, a client of mine, was sent on a 4 day management development course that is part and parcel with large corporate enterprises. 3 months down the line, she was still grappling with line management delegation. Having the good sense to pick up the phone we had a coffee and to quote her:

“I learned more about leadership and delegation in 1.5hrs with you than I did in 4 days away on a course”.

Now I won’t lie, I was very flattered and because she ‘got it’ perhaps in her enthusiasm she exaggerated a little. I simply helped her translate knowledge she had picked up from the course into a level of understanding she could use.

 

So we made a decision last month, we are reclaiming the title and setting a new bar that all “business coaches” must adhere to give themselves credibility.

If you are working with a Business Coach, then they ought to be able to agree to the following:
1. Inspiring the need to develop both yourself AND the business
2. Motivating you to take/find the internal resolve that leads to affirmative actions that drive the business forwards.
3. Lay business processes in place that move the enterprise away from an owner operated model to one that operates with a strong management board
4. Lastly and most importantly, is prepared to guarantee if they fail to educate, inspire and transform your business, then they will return their programme fees.

So ask yourself, ‘How big is the well of your business knowledge?’ And then ask, ’How much of this do you actually use day to day?’ If you actually did all of the things you ought to do, what would be the result?
The excuses of time, money, the economy are I’m sorry to say just statements of denial. Just look at our results http://www.templetongreen.com/our-results/ and you’ll see that we cut thru the quagmire of denial and excuses and help you gain the necessary understanding to move your business forwards.

With our new Programs Launching this month, we offer a money back guarantee, if it does not deliver a strong commercial result in line with the results we have shown above, we will give you a full refund at the end of the course. So finally I ask you, does the benefit of working with a Templeton Green Business Coach out weight the risk of staying with the status quo.

Get in touch for a needs analysis to find out which of our new programs are best for you and with training grants available, the investment becomes extremely attractive for you to push forwards the business and gain the commercial success you deserve.

Lastly as we say at Templeton Green, in business as in life, we have choices, what will you choose today?