Our Twitter best bits from June 2010
by Forbes Bryce
 
#BusinessTip Regardless of ur size, the old adage that u cant manage what you dont measure is a Universal Truth in biz
Good Morning All. #Quote He who is not courageous enough to take risks will accomplish nothing in life. – Muhammad
A great speech by Tony Robbins about the power of Goals http://youtu.be/t5WgomUDcYI 
#Question What beliefs about how ur biz performs will u hold onto and defend while secretly wishing key results were different?
#Quote from Muhammad Ali. If a man when 50 thinks the same as he did when 30, he’s wasted the last 20 yrs 
#BusinessTip Following on from the #quote by Ali, if ur beliefs about ur biz is the same as it was 2 yrs ago, what are you overlooking?
#Question How do you thank your clients? Simple yet obvious, do u go the extra yard, never mind mile? How can u be sure? 
Celebrating the Anniversary of Michael Jackson’s Passing The Al Yankovic Parody of Beat It http://youtu.be/Gkq7HLBe178
#BusinessTip From Jay Abraham: Only 3 ways to grow a biz: 1.Find More Clients, 2.Invite old clients back, 3.Increase the Point of Sale Value
#BusinessTip What’s the point of settng unattainable targets for staff? What’s the result if staff were involved in setting their targets? 
#BusinessTip The current climate reinforces the position that clients more than ever will reject mediocrity, so what’s so special about u?
#BusinessTip If u buy a car, would u wash it regularly? Why? If Sales and Mkting is about buying clients, how r u looking after ur purchase?
From Spike Humer Question for the day–”Is the light you are getting worth the candle you are burning?”
#BusinessTip. If u offer rewards for referrals, then make it relevant to ur audience i.e. don’t offer a bottle of wine if avg sale is £10K 
Hilarious… Glasgow’s true voice. A parody using Alicia Keys hit song http://youtu.be/11NrK75DViI
#BusinessTip Mystery Shopping s a great tried and trusted research tool, however imagne what u would learn if u mystery shopped ur own biz?
#Quote To reach a goal you have never before attained, you must do things you have never before done. –Richard G. Scott
#BusinessTip On balance, a person’s salary acts as more of a de-motivating tool. Focus on recognition, the work & advancement to motivate. 
#Question same shit, different day s familiar to most, so what’s the point? Beyond making money, what was/is the point of being in biz?
#BusinessTip Good leaders are an enabling force, helping staff to perform and develop, once aligned the needs to the people to the biz goals 
#Observation If u reach for the stars and fall, what’s the worst that could happen? Remembering life is not a Dr Pepper Ad…
#BusinessTip If u r unwilling to praise ur biz, who will? To #Quote King Lear “Nothing can come of nothing: speak again.” When wll u speak? 
#Observation imagine if u applied the same attitude (not necessarily behaviour) to ur staff as u did ur best client? The result would be?
#Observation Most biz fail 2 understand that employees do NOT have the responsibility for MANAGING change in biz, its the mgmt/execs that do
#BusinessTip When biz modelling, start with a client need and end with the satisfaction of that need. Just ensure you specify a single need
#BusinessTip Establishing an impression of uniqueness is the strongest tool when in sales, while refuting this, is the best tool when buying

The story of jack and beanstalk is as old as days; however as a story about business, it is equally, if not a more powerful a story.

We have Jack, and employee who works for his mother, the manager. Jack does what he’s told and regardless of what happens that day, his mother, the manager ensures his dinner is on the table.

So Jack, works hard, and will always have the security that he’ll always have his dinner that night. (An employee will always get paid, that’s their security)

His Mother, the manager is solely concerned about getting enough done to run the house and ensure Jack’s dinner.  She sometimes feels she runs the house (biz) for the sole purpose of providing a lifestyle for her son (the employee).

Then one day Jack, on another mind numbingly boring task, of insanity, meets a man, who plants an idea in his mind. Have the freedom of working for yourself, take charge and go fulfil your dreams. So in a euphoric rush of blood to the head, he frees himself from his mother’s apron strings and flies solo with magic beans in hand (now self employed).

His mother mocks him and sends him to bed without dinner. The truth of freedom is you may not have dinner each and every night. (In self employment, nothing is guaranteed).

However our enthusiastic Jack, inspired by his hunger devises a path of growth and after overcoming his fear of heights, climbs the beanstalk (walks the talk).

After overcoming many obstacles he finally gets his head out of the clouds and sees a rival business owner with a goose that lays the golden egg (The Business Owner). The giant doesn’t even look after the goose (biz). His minions do; all he is concerned with is the golden egg (profits). As it’s from this egg, he amasses his wealth.

Jack inspired by the giant, wonders what it would be like to have a gaggle of geese laying multiple golden eggs (The Investor e.g. Dragons Den). Jack first attempts espionage then simply harvests the idea in order to obtain his very own golden goose, so he too can live off the profits and not simply continue to work the sweat off his own brow as either the employee or self employed person that trades his time for money. He wants the profitable business that works without him… He wants the lifestyle running a business was supposed to bring, as promised to him, the moment he pulled himself free from those apron strings.

 So in this entire story, the question, who was the Entrepreneur? The answer, why the man who sold Jack the magic beans (the idea). He made money regardless of the risk to him. He is in the business of ideas. The investor and true business owner crave the golden egg. All of the other protagonists in effect have jobs either making money for themselves or in return for cash flow security someone else.

This path is common for most. It’s not about getting to the top, but achieving your goals. My penultimate question, is as you read this article, which role(s) have you occupied this week already?

As we say at Templeton Green, in business as in life we have choices, what will you choose today?